Workforce Solutions Capital Area estimates that the Austin metro area will have more than 60,000 middle-skill openings to fill and believes perception is a key barrier for recruitment of talent. Meanwhile, businesses in the trades cite talent shortage as one of the biggest barriers for growth. 

Inspired into action after hearing Workforce Solutions Capital Area’s presentation on this issue, Texas Mutual created a partnership with the non-profit and KVUE, Austin’s ABC broadcast affiliate, to launch Trade Up Texas. The campaign was created to dispel the misperceptions about working in the trades, help recruit a new generation of skilled tradespersons and build a pipeline of well-trained workers who can perform dangerous jobs safely.

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